Posture Reactivation Strategies to Grow Your Practice
“Reactivation” a buzzword among health care professionals. We talk about reactivating our patients while staring at the pile of patient files that fall under the “No Show” category.
Sure some of the patients have moved away, and yes, others had a great experience in your office, but they’ve moved on. Amongst the files of patients who have stopped coming in you notice names of people who desperately needed your care.
You think about Miriam the 42-year old mom with Sitting Disease and depression. You remember David the disconnected teenager with Digital Dementia, and you sigh when you think about Rose who was suffering from poor balance and ended up with a hip replacement after she stopped coming in.
What do Sitting Disease, depression, Digital Dementia, and poor balance all have in common…? They are all related to poor postural design. Each form of dysfunction is associated with postural distortion patterns.
So what happened??? Why did they stop coming in you ask yourself???
Regardless of why they are in the “No Show” pile, the real question is, how can you motivate them to come back in and take control of their health?
The answer is Reactivation.
When thinking of reactivation strategies remember, it’s about the patient, it’s not about you. You need to help them see the value for their health. You’re not reactivating them because it’s convenient for you. It’s all about them and the value that they will receive.
Reactivation Strategy #1 = Yearly Posture Examinations
The American Posture Institute recommends that all men, women, and children (starting at the age of 6 years old) should have a yearly posture evaluation performed. The purpose of the yearly posture evaluation is to monitor their posture overtime with Posture Imaging.
If there is evidence of postural distortion patterns on the yearly posture examination it is indicated to commit to postural correction care. You should pre-empt the yearly evaluation with your current patients and let them know that you’ll be reaching out to them each year to schedule their yearly evaluation.
With this strategy it is expected that they will hear from you to set up their yearly evaluation. Now it appears that you are doing a good service to them with yearly follow up, not hassling them to get back in because you want more patients on the books.
Reactivation Strategy #2 = Virtual Ergonomic Assessments
Virtual Ergonomic Assessments are done virtually, meaning that you can reactivate your old patients who can’t make it in the office. You inform them how to take Occupational Posture Images and provide them with the Virtual Ergonomic Assessment Questionnaire. From this information you are able to provide them Postural Ergonomic solutions that they can implement in their workplace.
You have re-engaged them to take care of their health and to focus on having better posture in their workplace. This is the perfect reactivation strategy for patients who feel that they cannot make it into your office, and for your committed patients who have moved away over the years.
Offering this new service is the perfect reason to reach out to your old patients and re-engage them in a new and stimulating way that overcomes their objection of not being able to come in to your office.
These two reactivation strategies will help your patients gain clarity of why they should commit to postural correction care. The benefits of good posture are undeniable for better health, increased productivity, and improved mood and mental wellbeing.
So what are you waiting for? Make the commitment today to implement these proven reactivation strategies to help your patients and grow your practice. You have the strategies, all you need to do is implement them to reap the benefits.
