Your Golden Ticket to Success in 4 Steps
Your Unique Expert Position (UEP) is the defining factor of your business. The specialty that you represent. The core of your internal and external marketing. The base by which you evaluate all business decisions and growth strategies. Your UEP, when leveraged appropriately, is the golden ticket to success in practice, enabling you and your organization to stay grounded and focused when the outside world is chaotic and complex.
Why is your UEP the golden ticket to success? Because your UEP enables you to advance your career by unleashing your fullest potential. Your UEP is unique to you, no one else in the world can do what you do as you do it. When you leverage your UEP you spotlight your greatest skill sets and attributes as a practitioner. You become the authority in your target market and reap the rewards of candid success in practice.
The formula to determine your UEP is a simple 4-step process. Be cautioned, however. Although the formula is simple, it will take serious self-reflection to determine your UEP. Being honest with yourself is perhaps the most taxing part of the formula; remember to be open minded in the process. Dedicate uninterrupted personal time, or time with your trusted advisors to complete the UEP formula. Follow the steps, and then reflect upon your responses until you have pinpointed your UEP.
Your UEP defines your business and is a representation of you as a practitioner. Determining your UEP it is of utmost importance. Each future decision that you make about your practice will have to pass through the filter of your UEP. Your golden ticket to success is waiting to be taken, so follow the steps listed below thoroughly and meticulously.
Step 1: Define your purpose
The first step in determining your UEP is to define your purpose; be very clear and specific. Your purpose is the reason you do what you do, the why to your what, the one thing that you can be passionate about for the rest of your life. Your purpose should inspire you and make you come alive with excitement. A clear purpose enables you to focus your efforts on the most important aspects of your business, compelling you to push forward regardless of perceived obstacles. When you live and practice congruent to your purpose, you will become an admired healthcare provider.
When you focus your practice around your purpose, you will experience success and fulfillment as a practitioner. You possess great potential within you, don’t waste this potential by having too broad of a focus. Be specific of what your purpose is, and center all of your business workings around this single purpose.
Step 2: Identify Your Innate Talents
In what areas of your practice do you excel? What unique talents do you possess as a healthcare provider? Each of us has innate talents within us that add great value to the communities in which we live. Identify the innate talents you possess that leverage your ability to practice with purpose. You defined your purpose in step 1, now identify what unique talents you have that support and strengthen your purpose.
Identify your strongest innate talents. Once these have been identified, commit to focusing all of your work time on performing activities in which your unique skills are required. Every other task should be delegated to your team. Don’t waste your time doing everything in your business, leverage your value as an expert by doing tasks in which you excel.
Step 3: Determine Your World-Class Expertise
You have identified what your purpose is, and what innate talents you possess that support your purpose. Step 3 is to determine what you can be the best in the world at. This should be very specific. You have narrowed down your purpose and your talents, now narrow it down even further and determine what one thing you can specialize in and be the best at. You want to be a world-class expert in one thing, not a practitioner who provides generalized care recommendations in everything.
You know you have it in you, dig deep and find when. Because when purpose meets talent you truly can be the best practitioner in the world at your specialty.
Step 4: Detect, Reflect, Select
After completing Steps 1-3 you should be able to detect your UEP. Your UEP is the intersection of your purpose, your innate talents, and your world-class expertise. Reflect upon this intersection. Your UEP should excite you, as it is the door to opportunity.
Once you identify your UEP you are holding the golden ticket to success- don’t waste it, monetize it! Monetization of your UEP occurs by determining your target market, then leveraging yourself as the expert within that market.
All of your business decisions and practice systems should be centered around your UEP, enabling you to focus all of your attention on your strongest attributes as a practitioner. When you embrace your UEP, you become the trusted authority. You become the Go-To Expert in your community.
