3 Reasons Your Clients Want Posture Tape

The utilization of Functional Tape has become increasingly popular in recent years. Although the utilization of traditional taping methods to restrict range of motion have been used for a long time in rehabilitation, the utilization of Functional Tape is rather new.

Kinesio Tape, along with other brands, is considered Functional Tape. Unlike the traditional taping methods that restrict range of motion, used when patients are hypermobile, functional taping does not restrict range of motion. Functional taping has many different uses, and can be useful to patients of all levels of postural fitness.

Functional taping has gained popularity. A popular mindset shift from “reactive care” to “functional care” has become apparent. Recent movements in healthcare and exercise protocols include functional movements, functional patterns, functional training, and functional exercise protocols. The utilization of Functional Tape fits appropriately within this paradigm that your patients are familiar with.

Functional Tape has gained its popularity on this premise of improved function. While improving function, research demonstrates that the tape is also effective for correcting primary postural distortion patterns when utilized as an ancillary component of a complete posture correction protocol.

Your clients want Posture Tape. Discover the Top 3 Reasons Why:

1) Immediate Relief: Whether you are using tape for therapeutic benefit for chronic pain or to assist in structural postural correction, your clients will feel immediate relief when the tape is applied correctly. If your clients don’t feel immediate changes that support the clinical objective you are trying to achieve, change the taping protocol or tape tension.

Clients should instantly feel the benefit of the tape. Get feedback from them immediately after the application, they will say things like “I feel straighter” when using tape to enhance postural correction, or “There is less pressure when I walk” for therapeutic relief of plantar fasciitis.

2) Quick Application, High Benefit: Let’s face it; clients don’t have hours to spend in your office. In addition to the postural correction treatments and the posture rehabilitation that patients are already doing in your office, they don’t have time for other therapies… unless the therapy has a quick application and renders high benefits.

When the client feels subjective benefits, sees objective changes, and recognizes that the investment of energy and time in the therapy is small, they will be compliant to your recommendations.

3) Social Proof: Functional Tape hit the sports scene with a bang! We all remember watching the summer Olympics and seeing high-level professional athletes wearing bright colored tape in different formations on their bodies. This was not the old-school white, restrictive ankle tape we were all used to, this was neon colored shoulder tape with multiple strips. It caught our eye, and it caught the attention of your clients.

The social proof of professional athletes utilizing this tape triggered a desire for your clients to try it too. The social proof is there. Support your clients’ belief systems with what they are familiar with, and help them achieve the level of health they desire with Posture Taping.